OUR FINANCE + LEGAL CLIENTS IN THE B2B SEGMENT RANGE FROM LEGAL PLACEMENT FIRMS, BOUTIQUE VENTURE CAPITAL TO HEDGE FUNDS AND GO BEYOND INTO SUSTAINABLE ENERGY AND CLEAN ENERGY SOLUTIONS- WE UNDERSTAND HOW TO CROSS MARKETS AND AUDIENCES.
WHILE YOUR PRODUCT + SERVICE MAY NOT BE EASY TO UNDERSTAND- OUR TALENT IS TO TRANSLATE FROM ENGINEERING TO SALES + MARKETING.. WE CRAFT TIMELESS DESIGN + CLEAN PROFESSIONAL BRAND COMMUNICATIONS.
An overall branding program and website were created to communicate a fresh approach in creative financial services. Juno specializes in arranging complex financing strategies to achieve the tax, accounting or other economic objectives of sophisticated corporate clients.
Having undergone a recent corporate merger, management decided to launch their boutique financial-services company in the wake of the acquisition. Gemini Financial needed to define its space in this ever-changing market.
The company's products made new in-roads in the financial products industry. The challenge would be in educating clients and investors. The brand messaging needed consistent application in various media application for this to happen.
SANBORN KILCOLLIN / ELKHORN FUND
The Chicago firm's $225 million Elkhorn Fund began with two parnters and a vision. They approached Tripp to help them craft a new image with as much clout as the partners brought to the table. Tripp reached out to the WSJ illustrator to help hone the look of trust, value and stability. Creating the corporate identity and communications program was highly successful and was interpreted in signage, print + digital materials along with web initiatives and blog newsletter.
rior to the partnership Sanborn managed Harris Associates’ $9 billion Oakmark mutual fund, while Kilcollin was president of the Chicago Mercantile Exchange.
OXFORD LEGAL ASSOICATES
Tripp Design was enlisted to develop the entire branding program, from a positioning workshop with key management to nomenclature consultation. Oxford has received considerable attention as one of the first ever Legal Placement Companies n the world of law institutions. Tripp Design created an integrated brand development for Oxford that included traditional and digital collateral, promotional and web extensions that resulted in a fresh start in this otherwise conservative industry.