Depending on our depth knowledge in the hospitality industry and the relationships we have we facilitated their first brand space exercise in nearly 40 years. It was important to hyatt that we knew what the differentials were between purchasing agents, Design specifications in the FF&E world as well as the Hyatt brand.
Through workshops, research, marketing and content generation we were able to articulate the issues to overcome for Hyatt's Rosemont Purchasing with their aggregate buying power, manufacturer relationships, and project knowledge from nearly four decades to maximize lifetime value for each project.
The goal: meet the short term need while minimizing costs through time.
The result: achieve the desired aesthetic; exceed customer expectations.