While creating environmental Branding for the GREY GOOSE Lounge at the Miami Heat arena, our goal was to capture the essence of Miami and create dramatic venues for this branded lounge. We developed onsite teams as well as offsite teams. Tripps was given free reign in art direction, application and production. Capturing the original photography was the basis of the identity language for all coordinating Food & Beverage elements from print to digital and social media as well . The lightboxes alone measure 36 feet long and a bold addition to this branded lounge within the Miami Heat arena.